Nourishing Modern Hungers

We all eat. And what we eat is so much more than tastes, trends and nutrition. What we think is good to eat (personal food rules and shared food cultures) reveal our Modern Hungers for self-improvement, connections, and change. Edibility is a cultural filter, after all.

Hi, I’m June Jo Lee. I conduct fieldwork in ordinary and extraordinary kitchens to deep dive into modern consumer culture. Food is my portal to understand generational shifts and track early signals of our future.  My ethnographic gaze is on the meta patterns and messy details of where the action is (what people say, don’t say, and actually do). Working in these three ways, I illuminate where there is more care, deeper connections, and potential to cure silos (myths of separation)…